[f5bfb] %Read! The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property - Greg Battersby *PDF~ Online

[f5bfb] %F.u.l.l.% !D.o.w.n.l.o.a.d% The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property - Greg Battersby *PDF%

This is a comprehensive book on the practice of licensing from both the licensee's and licensor's perspectives. It covers the history as well as current industry specifics and statistics, both in the U.S. and in every international market. The book details marketing and advertising procedures, legal clearances, accounting, and ethics considerations. It contains an

Title : The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property
Author : Greg Battersby
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 15, 2021
Book code : f5bfb

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